Yellow Pages Usage Growing – 17.2B Searches in 2007
Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing...
View ArticleHalf of Enterprises Use Web 2.0 Media Technologies
Some 54% of enterprise-size organizations use Web 2.0 technologies, as do 74% of companies with fewer than 500 employees, according to a study Web 2.0 technology adoption and the future of social-media...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Confidence Index Down 12 Points, Near 15-Year Low
The Conference Board Consumer Confidence Index, which had declined in January, again fell – sharply, to a near-15-year low. In February the Index stands at 75.0 (1985=100), down from 87.3 in January,...
View ArticleAcademy Awards – Fewest Viewers in Decades
This year, 32 million viewers in about 21.1 million US homes tuned into watch the 80th Academy Awards – the fewest number of homes in 39 years, ABC said, citing Nielsen Media Research projections....
View ArticleMore Music Sold but Less Revenue in ’07, Kids Still Downloading Illegally
Though the amount of music that US consumers acquired increased 6% year over year in 2007, a sharp increase in legal digital download revenue did not offset declines in CD sales, resulting in a net 10%...
View ArticleCorporate IT Spending Down, Pointing to US Recession
Corporate spending on IT is down in the first quarter, with 27% of companies reporting that they have spent less than planned in Q1 and 23% saying they will reduce or halt IT spending in Q2 – figures...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-23-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleClik here to view.
How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes...
View ArticleClik here to view.
US Facebook Advertising Benchmarks, by Industry, in Q1
Source: Salesforce Marketing Cloud [pdf] Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data...
View ArticleClik here to view.
Top-Indexing YouTube Video Categories Among Mothers
Source: Compete Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from...
View ArticleClik here to view.
Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
View ArticleClik here to view.
How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
View ArticleClik here to view.
What Americans Find Most Important in a New Vehicle, by Generation
Source: The Harris Poll Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent...
View ArticleClik here to view.
Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
View ArticleClik here to view.
Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
View ArticleClik here to view.
Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
View ArticleClik here to view.
Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
View Article