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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
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Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up...
View ArticleSocial Media Helps Consumers Cope with Economic Downturn
US consumers are going online to discuss their growing frustrations about the economic downturn as well as share money-saving tips and strategies for deferring purchases, according to (pdf) Nielsen...
View ArticleOffline WOM More Prevalent, Positive and Credible than Online Buzz
Word-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to a study released last week by the Keller Fay Group and...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-28-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Broadcast Media Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNearly Half of US Consumers Don’t Place High Value on Healthy Lifestyles
Nearly half (46%) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network. (more…)
View ArticleOnline Television Content Effective in Targeting New-Vehicle Buyers
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68% of whom report going online to find information on TV shows, according to the J.D. Power...
View ArticleMarketing in an Economic Downturn: Mistakes, Challenges and Opportunities
Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to...
View ArticleMusic Ups and Downs: Online and Mobile vs. Physical; Spenders vs. Spend
Weighed down by plummeting CD sales, the global recording industry is struggling to find its footing in a rapidly changing marketplace, with spending on physical music down as online and mobile formats...
View ArticleTop 10 Sports Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article55% of US Adults Have Home Broadband, but 10% Use Only Dialup
Some 55% of all adult Americans now have a high-speed internet connection at home – up from 47% in early 2007 and 42% in early 2005 – and among those who use the internet at home, 79% have a high-speed...
View ArticleTV Websites Grow More Popular, but Viewers Still Prefer TV Sets
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets,...
View ArticleStressed Americans Leave 460 Million Vacation Days Unused
For the eighth consecutive year, working Americans received and used the smallest amount of vacation time compared with counterparts abroad, according to a survey commissioned by Expedia.com. (more…)
View ArticleOnline Behavior of Older Americans Mirroring Younger Users’, Even Teens’
Some 76% of Americans over age 50 say the internet is an important source of information for them – up from just 51% five years earlier – according to findings from AARP and the Center for the Digital...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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